Financial Performance, Valuation, and Stock-Market Behavior of Selected Philippine Hotel and Leisure Companies

Authors

  • Angelito Castillo First Asia Institute of Technology and the Humanities Author
  • Charles Del Rosario First Asia Institute of Technology and the Humanities Author
  • Alexa Jahn T. Maldia First Asia Institute of Technology and the Humanities Author
  • Charish Salcedo First Asia Institute of Technology and the Humanities Author

DOI:

https://doi.org/10.65166/nhmn2p54

Keywords:

financial performance, hotel and leisure companies, firm valuation, liquidity and leverage, Philippine stock market, technical analysis

Abstract

Financial performance and stock-market behavior may provide different assessments of companies operating within the same industry. This study examined the financial performance, valuation, and market characteristics of four Philippine Stock Exchange-listed hotel and leisure companies: Acesite (Phils.) Hotel Corporation (ACE), Boulevard Holdings, Inc. (BHI), Grand Plaza Hotel Corporation (GPH), and Waterfront Philippines, Inc. (WPI). A descriptive-comparative design was employed using secondary financial and stock-market information reported in a September 2026 company analysis. The investigation integrated profitability, valuation, liquidity, leverage, historical stock-price returns, trading activity, and technical indicators. Results revealed substantial company-level differences. ACE continued to report losses despite favorable recent stock returns. BHI exhibited inconsistent profitability alongside a current ratio of 2.71 and a debt-to-equity ratio of 0.13. GPH experienced declining revenue, negative earnings, and a reported three-year stock-price return of -49.40%. WPI maintained relatively stable revenue and returned to positive quarterly earnings during the first half of 2026, although its year-to-date and one-year returns remained negative. Negative trailing earnings limited conventional price-to-earnings comparisons, while technical indicators frequently produced mixed signals across observation horizons. The findings support an integrated assessment that distinguishes earnings performance, balance-sheet condition, valuation, and market behavior. Unequal reporting periods, incomplete indicator coverage, and the ownership relationship between ACE and WPI limit comparability. The conclusions remain specific to the selected companies and do not establish causal relationships or predictive investment performance.

Downloads

Download data is not yet available.

References

Atento, A. G., Quinto, L. F., & Atento, R. G. O. (2026). Relief or recovery? A comparative policy assessment of household cash transfers and MSME credit support as crisis-response instruments in the Philippines. Asian Financial Economics and Policy, 1(1). https://doi.org/10.65166/p4hr6f59

Atento, R. G. (2025). Valuation metrics, market efficiency, and investor sentiment: A descriptive analysis of Philippine Stock Exchange–listed firms. International Journal of Health & Business Analytics, 1(1). https://doi.org/10.65166/6kbeat87

Atento, R. G., & Atento, A. G. (2025a). Global equity valuation dispersion: Evidence from P/E benchmarks, percentile positioning, and trend margins. International Journal of Health & Business Analytics, 1(2). https://doi.org/10.65166/2pd5k207

Atento, R. G., & Atento, A. G. (2025b). Which fundamentals differentiate Philippine stock winners from laggards? A rank-based multinomial analysis of 2025 price appreciation. International Journal of Health & Business Analytics, 1(2). https://doi.org/10.65166/n7t3ew73

Atento, R. G., & Mangubat, M. (2025). Integrated fundamental–technical evaluation of Jollibee Foods Corporation: Financial performance, market behavior, and investment outlook. International Journal of Health & Business Analytics, 1(2). https://doi.org/10.65166/azkk2x82

Atento, R. G., & Manzana, P. A. S. (2026). Valuation, profitability, and risk assessment of PLDT Inc. (PSE: TEL): A fundamental and technical analysis as of May 2026. Journal of Enterprise Strategy and Management Innovation, 1(2). https://doi.org/10.65166/8bp7h116

Atento, R. G. O., Atento, A. G., Espelita, C. A. M. H., Del Mundo, F., Nonog, R. G., Mangubat, M. M., Dela Costa, V. G., Manzana, P., & Espina, A. (2026). Value and size premiums in the Philippine equity market: Evidence from an extended dataset with volatility analysis. Asian Financial Economics and Policy, 1(1). https://doi.org/10.65166/nbsg0j88

Atmariani, A. A. R., & Agustia, D. (2024). Return on assets, return on equity, earnings per share, dividend yield, and book-to-market ratio’s effects on stock return. SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora, 10(1), 30–45. https://doi.org/10.30738/sosio.v10i1.15870

Azizan, N. A., & Abidin, S. Z. (2024). Behavior among stock price, financial performance, and financial distress evidence from the Australian and New Zealand stock exchanges. Revista de Gestão Social e Ambiental, 18(6), Article e05549. https://doi.org/10.24857/rgsa.v18n6-077

Batrancea, L. (2021). The nexus between financial performance and equilibrium: Empirical evidence on publicly traded companies from the global financial crisis up to the COVID-19 pandemic. Journal of Risk and Financial Management, 14(5), Article 218. https://doi.org/10.3390/jrfm14050218

Benosa, I. R., Atento, R. G. O., Martinez, V. C., Mendoza, J. M., Mesias, R. G., & Rivera, G. C. M. (2026). Value innovation through pre-arrival room customization: A blue ocean strategy design for app-enabled hospitality personalization. Journal of Enterprise Strategy and Management Innovation, 1(1). https://doi.org/10.65166/0h7xt639

Costa, V., & Costa, C. (2024). Tourism, economic development and the corporate performance of the hospitality industry: An empirical study of Portuguese tourism regions. European Journal of Tourism Research, 38, Article 3816. https://doi.org/10.54055/ejtr.v38i.3622

Del Mundo, F., & Atento, R. G. (2025). Fundamental and technical indicator analysis of San Miguel Corporation: Financial performance, market behavior, and investment evaluation. International Journal of Health & Business Analytics, 1(2). https://doi.org/10.65166/6vdtp816

Dela Costa, V., & Atento, R. G. (2025). Financial performance and market viability of Globe Telecom, Inc.: An integrated fundamental–technical analysis. International Journal of Health & Business Analytics, 1(1). https://doi.org/10.65166/v5x9d097

Dey, R., Kassim, S., Maurya, S., Mahajan, R. A., Kadia, A., & Singh, M. (2024). Machine learning based financial stock market trading strategies with moving average, stochastic relative strength index and price volume actions for Indian and Malaysian stock market. Journal of Electrical Systems, 20(2s), 759–767. https://doi.org/10.52783/jes.1576

Er-Rami, I., Cherqaoui, M., & El Badlaoui, A. (2024). Impact of Covid-19 on companies’ performance and financial resilience: Evidence from Moroccan listed companies. Investment Management and Financial Innovations, 21(3), 237–247. https://doi.org/10.21511/imfi.21(3).2024.20

Espina, A., & Atento, R. G. (2026). Valuation, profitability, and risk assessment of Manila Electric Company (PSE: MER): A fundamental and technical analysis as of May 2026. Journal of Enterprise Strategy and Management Innovation, 1(2). https://doi.org/10.65166/qvvhmy33

Hasan, S., Nurhasanah, S., & Santoso, W. P. (2024). Analisis teknikal menggunakan moving average (MA), moving average convergence-divergence (MACD), dan relative strength index (RSI) untuk mengoptimalkan dalam pengambilan keputusan investasi pada saham sektor manufaktur index LQ45 BEI tahun 2022–2023. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(4), 3318–3334. https://doi.org/10.47467/elmal.v5i4.2029

Hutabarat, R. P., Sadalia, I., & Irawati, N. (2025). Technical analysis of moving average convergence divergence, stochastic oscillator, relative strength index and money flow index on the stock prices of companies listed on the IDX30 index on the Indonesia Stock Exchange. International Journal of Current Science Research and Review, 8(5), 2209–2224. https://doi.org/10.47191/ijcsrr/v8-i5-30

Khairudin, S., Ramli, N. A., & Awalin, L. J. (2024). Predicting Malaysian stock market with relative strength index and moving average convergence-divergence indicators using long short-term memory. Data Analytics and Applied Mathematics, 5(1), 19–28. https://doi.org/10.15282/daam.v5i1.10197

Lantin-Magana, L. M., & Atento, R. G. O. (2026). Digital reach, consumption, and equity market deepening: Evidence from ASEAN-5. Asian Financial Economics and Policy, 1(1). https://doi.org/10.65166/nxnfqv94

Lantin-Magana, L. M., Espelita, C. A. M. H., Habana, C. A., Atento, R. G. O., & Atento, A. G. (2026). Predictors of investment decision among selected individuals in key cities of Laguna: An extended theory of planned behavior approach. Journal of Enterprise Strategy and Management Innovation, 1(1). https://doi.org/10.65166/a60b0c75

Li, X., Zhang, M., Nan, J., & Yang, Q. (2024). Predicting financial distress using a MIDAS hazard model: Evidence from listed companies in China. Emerging Markets Finance and Trade, 60(4), 678–687. https://doi.org/10.1080/1540496X.2023.2244140

Lim, B., Sotes-Paladino, J., Wang, G. J., & Yao, Y. (2024). The value of growth: Changes in profitability and future stock returns. Journal of Banking & Finance, 158, Article 107036. https://doi.org/10.1016/j.jbankfin.2023.107036

Muñoz-Muñoz, E., Díaz-Caro, C., Crespo-Cebada, E., & Mirón Sanguino, Á.-S. (2026). Beyond tourism market recovery: Financial vulnerability and operational drivers of hotel profitability. International Journal of Financial Studies, 14(7), Article 181. https://doi.org/10.3390/ijfs14070181

Nam, N. H. P., & Tuyen, T. T. M. (2024). Impact of liquidity on capital structure and financial performance of non-financial-listed companies in the Vietnam stock market. Future Business Journal, 10, Article 126. https://doi.org/10.1186/s43093-024-00412-7

Nona, R. G., & Atento, R. G. (2025). Integrating fundamentals and technicals: Investment attractiveness of Puregold Price Club, Inc. International Journal of Health & Business Analytics, 1(1). https://doi.org/10.65166/e0y0mb43

Pangestu, J. C. (2021). Pengaruh corporate financial performance terhadap stock return: Analisa pada perusahaan yang terdaftar di Indonesia Stock Exchange. Jurnal Penelitian Akuntansi, 2(2), 132–147. https://doi.org/10.19166/jpa.v2i2.4882

Phuoc, T., Anh, P. T. K., Tam, P. H., & Nguyen, C. V. (2024). Applying machine learning algorithms to predict the stock price trend in the stock market—The case of Vietnam. Humanities and Social Sciences Communications, 11, Article 393. https://doi.org/10.1057/s41599-024-02807-x

Rahmi, A., Lu, C.-C., Liang, D., & Fadilah, A. N. (2024). Splitting long-term and short-term financial ratios for improved financial distress prediction: Evidence from Taiwanese public companies. Journal of Forecasting, 43(7), 2886–2903. https://doi.org/10.1002/for.3143

Reyes, K. B., Lantin-Magana, L. M., Atento, A. G., Espelita, C. A. M. H., & Atento, R. G. O. (2026). Sectoral valuation profiles and earnings quality in the Philippine equity market: A descriptive cross-sectional study of PSE-listed firms as of end-Q1 2026. Asian Financial Economics and Policy, 1(1). https://doi.org/10.65166/sm24ag86

Sajeetha, A. M. F., Nusaika, M. F., & Safana, M. N. F. N. (2023). An empirical study on determinants of price earnings ratio: Evidence from listed food, beverage and tobacco companies in Colombo Stock Exchange. Asian Journal of Economics, Business and Accounting, 23(10), 32–43. https://doi.org/10.9734/ajeba/2023/v23i10968

Saputra, E., Amiruddin, & Uzliawati, L. (2024). The effect of earnings pershare (EPS), return on equity (ROE) and net profit margin (NPM) on stock returns before and during the Covid-19 pandemic in the transportation sub-sector listed on the Indonesian Stock Exchange (BEI). International Journal of Economics, Commerce, and Management, 2(1), 189–204. https://doi.org/10.62951/ijecm.v2i1.386

Seretidou, D., Billios, D., & Stavropoulos, A. (2025). Integrative analysis of traditional and cash flow financial ratios: Insights from a systematic comparative review. Risks, 13(4), Article 62. https://doi.org/10.3390/risks13040062

Soni, T. K., Arora, A., & Le, T. (2023). Firm-specific determinants of firm performance in the hospitality sector in India. Sustainability, 15(1), Article 554. https://doi.org/10.3390/su15010554

Suhari, S. (2025). The effect of liquidity ratio, leverage ratio, and cash flow on financial distress. Jurnal Ilmu Manajemen dan Akuntansi Terapan, 16(1), 18–26. https://doi.org/10.36694/jimat.v16i1.737

Sukarno, A., Ambarwati, S. D. A., Hamzah, G., Garaika, H. M., Yodhatama, M., & Rafi, A. (2025). Accuracy test of technical analysis using Ichimoku Kinko Hyo, moving average convergence divergence, and relative strength index on stock price of companies listed in the Infobank15 index. RSF Conference Series: Business, Management and Social Sciences, 5(2), 80–88. https://doi.org/10.31098/bmss.v5i2.953

Tran, T., Nguyen, N. H., Le, B. T., Thanh Vu, N., & Vo, D. H. (2023). Examining financial distress of the Vietnamese listed firms using accounting-based models. PLOS ONE, 18(5), Article e0284451. https://doi.org/10.1371/journal.pone.0284451

Xia, Y., Qiao, Z., & Xie, G. (2022). Corporate resilience to the COVID-19 pandemic: The role of digital finance. Pacific-Basin Finance Journal, 74, Article 101791. https://doi.org/10.1016/j.pacfin.2022.101791

Downloads

Published

2026-10-20