Integrated Fundamental–Technical Evaluation of Jollibee Foods Corporation: Financial Performance, Market Behavior, and Investment Outlook
DOI:
https://doi.org/10.65166/azkk2x82Keywords:
Jollibee Foods Corporation, fundamental analysis, technical analysis, valuation, profitability, market sentiment, Philippine Stock Exchange, QSR industry, investment decision, emerging markets, clearer trend-reversal signalsAbstract
This study develops and applies an integrated fundamental–technical analysis (FA–TA) workflow to evaluate Jollibee Foods Corporation (JFC), a major Philippine-listed quick-service restaurant (QSR) conglomerate, by synthesizing firm fundamentals and market behavior across a post-pandemic observation window. Using secondary data from issuer disclosures and platform-generated market analytics—specifically outputs traceable to the Philippine Stock Exchange (PSE) environment and widely used analytics platforms (e.g., Investagrams and Simply Wall St)—the analysis covers January 2020 to November 30, 2025. Fundamental indicators were organized around profitability, liquidity, leverage/solvency, and valuation-related metrics, while the technical component assessed trend and momentum conditions using commonly applied signals (moving-average structure, RSI- and MACD-type momentum interpretations, volatility band behavior, and volume/accumulation cues). Results indicate a pattern of operational recovery over the medium term, reflected in improving profitability-oriented signals and stabilization in return-related measures compared with the most disrupted pandemic periods. However, the firm’s financial profile also exhibits persistent balance-sheet constraints, particularly in liquidity flexibility and leverage exposure, implying heightened sensitivity to interest-rate conditions and cost pressures that can affect cash-flow resilience. Valuation signals present a mixed picture: platform-reported multiples suggest neither an unequivocal premium nor a uniform discount across the window, and the study notes that reported valuation values may vary depending on extraction date, platform computation basis, and trailing earnings inputs. In the market-behavior layer, technical conditions remain cautious-to-bearish across substantial portions of the window, with price action frequently positioned below key trend references and momentum signals indicating weak accumulation despite fundamental improvement signals. Overall, the study demonstrates how FA–TA integration can produce a structured, audit-traceable characterization of firm condition in an emerging-market setting where platform “as-of” differences and sentiment-driven price dynamics may lead to divergence between improving fundamentals and adverse technical signals. Findings are presented as an indicative analytical synthesis for educational and methodological purposes, not as investment advice.
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