Espelita, C. A. M., Atento, R. G., & Atento, A. G. (2026). Social Media Marketing and Enrollment Intent Among College-Bound Learners: Evidence from a Private Higher Education Institution in Region IV-A, Philippines. Journal of Enterprise Strategy and Management Innovation (JESMI), 1(1). https://doi.org/10.65166/bcn4pt87 (Original work published 2026)