Oruga, Charlotte, Nicol Maya, Cristalyn Ann Malolos, Anna Marie Quian, 和 Charish Salcedo. 2026. 《Exploring Uncontested Markets: A Critical Reassessment of Blue Ocean Strategy in ABS-CBN’s Post-Franchise Digital Transformation》. Journal of Enterprise Strategy and Management Innovation (JESMI) 1 (4). https://doi.org/10.65166/aaztah18.