Social Media Use, Self-Esteem, and Body Image among Psychology Students in a College in Bulacan, Philippines
DOI:
https://doi.org/10.65166/eyc5vq20Keywords:
social media use, self-esteem, body image, body appreciation, college students, descriptive–correlational study, Philippines, body shape/social physiqueAbstract
Social media has become embedded in students' daily routines, raising continued questions about how online engagement relates to psychological self-evaluations. This study examined social media use, self-esteem, and body image among Psychology students tution in Bulacan, Philippines. Using a quantitative, descriptive-correlational design, data were collected from 192 students selected through stratified random sampling. A structured questionnaire measured social media use (habitual ne, social gratification/validation, emotional and psychological dependence), self-esteem (performance, social, and appearance self-esteem), and body image (body appreciation, physical appearance, and body shape/social physique). Internal comistency reliability indices were acceptable to excellent (Cronbach's a = 0.854 - 0.94 ) Descriptive results indicated moderate social media use (composite M = 3.37 SD 0.44) and moderate self-esteem (composite M = 3.35 SD = 0.67 , alongside generally high body image (composite M 3.70, SD=0.63), particularly in body appreciationPearson correlation analysis showed no significa showed no significant association between social media use and self-esteem Cr = 0.094 p = 0.193 ) and no significant association between social media use and body image (r=0.0.38, p = 0.602 ) In contrast-demonstrated a moderate, statistically significant positive relationship with body image (r = 0.451, p < 0.001) , Findings suggest that, in this cohort, body image is more closely aligned with intemal self-evaluative overall social media use as broadly measured. Implications include strengthening student self-esteem and reflective digital practices through guidance-based programming, with future research encouraged to examine content-specific exposure and social comparison processes. Based on the findings, a guidance-based program (REAL: Recognize, Evaluate, Accept, and Live) is proposed for future implementation and evaluation to support self-esteem, body appreciation, and reflective digital engagement.
Downloads
References
Alfonso-Fuertes, I., Alvarez-Mon, M. A., Sanchez del Hoyo, R., Ortega, M. A., Alvarez-Mon, M., & Molina-Ruiz, R. M. (2023). Time spent on Instagram and body image, self-esteem, and physical comparison among young adults in Spain: Observational study. https://pmc.ncbi.nlm.nih.gov/articles/PMC10131713/
Arabpsychology.com. (n.d.). Multidimensional body-self relations questionnaire (MBSRQ). Retrieved November 14, 2025, from https://scales.arabpsychology.com/s/multidimensional-body-self-relations-questionnaire/
Aroso, S., Asoh, F., Adebayo, S., Akeredolu, A., & Adebanji, M. (2025). Social media use, self-esteem, body image, and psychological well-being of female undergraduate students. Nigerian Journal of Behavioral Studies. https://njbs.fuoye.edu.ng/index.php/njbs/article/view/57
Atento, R. G., Quinto, L., & Bermido, C. (2025). A qualitative thematic review of contemporary challenges affecting health professions education: Implications for higher education leadership. International Journal of Health & Business Analytics, 1(2). https://doi.org/10.65166/yfm5w791
Carballo, R. C., Helardez, J. M., Nasara, R. C., Canchico, F. D., & Bangeles, D. M. M. (2024). Influence of social media use on body image and self-esteem among senior high students in Davao City. European Journal of Theoretical and Applied Sciences. https://ejtas.com/index.php/journal/article/view/1041
Cayla, K., Eithan, M., & Macie, C. (2023). The impact of social media on body image and self-esteem: A comparative study of adolescent girls in United States and South Korea. Studies in Social Science & Humanities. https://doi.org/10.56397/sssh.2023.11.05
Cherry, K. (2025). What is self-esteem? Verywell Mind. https://www.verywellmind.com/what-is-self-esteem-2795868
Colak, M., Sireli Bingol, O., & Dayi, A. (2023). Self-esteem and social media addiction level in adolescents: The mediating role of body image. https://pmc.ncbi.nlm.nih.gov/articles/PMC10309264/
Czubaj, N., Szymańska, M., Nowak, B., & Grajek, M. (2025). The impact of social media on body image perception in young people. Nutrients, 17, Article 1455. https://doi.org/10.3390/nu17091455
Devi, B., Devi, R., Pradhan, S., Giri, D., Lepcha, N., & Basnet, S. (2022). Application of correlational research design in nursing and medical research. Journal of Xi’an Shiyou University, Natural Sciences Edition, 65(11), 60–69.
Escrivá-Martínez, T., Molinari, G., Ciudad-Fernández, V., Corno, G., & Baños, R. (2024). A validation study of the State Self-Esteem Scale-20 (SSES-20) and the State Self-Esteem Scale-6 (SSES-6) in a Spanish-speaking sample. Anales de Psicología, 41(1), 29–40. https://doi.org/10.6018/analesps.603481
Espelita, C. A. M., & Atento, R. G. (2025). From community voice to marketing strategy: The feeder-school ecosystem as basis for a consumer-centered marketing framework. International Journal of Health & Business Analytics, 1(2). https://doi.org/10.65166/mt4em434
Frederick, D. A., Crerand, C. E., Brown, T. A., Perez, M., Best, C. R., Cook-Cottone, C. P., Compte, E. J., Convertino, L., Gordon, A. R., Malcarne, V. L., Nagata, J. M., Parent, M. C., Pennesi, J.-L., Pila, E., Rodgers, R. F., Schaefer, L. M., Thompson, J. K., Tylka, T. L., & Murray, S. B. (2022). Demographic predictors of body image satisfaction: The U.S. Body Project I. Body Image, 41, 17–31. https://doi.org/10.1016/j.bodyim.2022.01.011
Goal 3: Good health and well-being. (2021, September 17). The Global Goals. https://globalgoals.org/goals/3-good-health-and-well-being/
Gosar, K., Bhatt, R., Sheth, S., & Kushwaha, R. (2024, December). The influence of social media on body image and self-esteem among college students. International Journal of Engineering Technology Research & Management, 8(12). https://www.researchgate.net/publication/387323039_International_Journal_of_Engineering_Technology_Research_Management_THE_INFLUENCE_OF_SOCIAL_MEDIA_ON_BODY_IMAGE_AND_SELF-ESTEEM_AMONG_COLLEGE_STUDENTS
Gov.ph. (2024). Reminder on sharing photos and videos containing personal data. https://privacy.gov.ph/reminder-on-sharing-photos-and-videos-containing-personal-data/
Huang, Q., Peng, W., & Ahn, S. (2021). When media become the mirror: A meta-analysis on media and body image. Media Psychology, 24(4), 437–489. https://doi.org/10.1080/15213269.2020.1737545
Jiotsa, B., Naccache, B., Duval, M., Rocher, B., & Grall-Bronnec, M. (2021). Social media use and body image disorders: Association between frequency of comparing one’s own physical appearance to that of people being followed on social media and body dissatisfaction and drive for thinness. International Journal of Environmental Research and Public Health, 18(6), 2880. https://doi.org/10.3390/ijerph18062880
Khalaf, A., Al Hashmi, I., & Al Omari, O. (2021). The relationship between body appreciation and self-esteem and associated factors among Omani university students: An online cross-sectional survey. Journal of Obesity, 2021, Article 5523184. https://doi.org/10.1155/2021/5523184
Meissel, K., & Brown, G. T. L. (2023). Quantitative research methods. In F. Meyer & K. Meissel (Eds.), Research methods in education and social work. NZCER.
Mohammed Ali, N. A., Al-Juboori, A. K., & Neamah, M. A. (2024). The impact of social media use on body image and self-esteem among college students. Bahrain Medical Bulletin, 46(3), 2305–2308. https://www.bahrainmedicalbulletin.com/September_2024/BMB-24-835.pdf
Mweshi, G. K., & Sakyi, K. (2020). Application of sampling methods for the research design. Archives of Business Research, 8(11), 180–193.
Namuddu, A. (2024). The effects of social media use on self-esteem and body image perception among adolescents (Doctoral dissertation, Makerere University). https://dissertations.mak.ac.ug/handle/20.500.12281/19079
R Core Team. (2025). R: A language and environment for statistical computing (Version 4.5) [Computer software]. R Foundation for Statistical Computing. https://cran.r-project.org
Simkus, J. (2023). Stratified random sampling: Definition, method & examples. Simply Psychology. https://www.simplypsychology.org/stratified-random-sampling.html
Temizhan, E., Mirtagioglu, H., & Mendes, M. (2022). Which correlation coefficient should be used for investigating relations between quantitative variables. Academic Scientific Research Journal of Engineering Technology and Sciences, 85(1), 265–277.
The jamovi project. (2025). jamovi (Version 2.7) [Computer software]. https://www.jamovi.org
Tylka, T. L., Wood-Barcalow, N. L., & Augustus-Horvath, C. (2022). A meta-analysis of the correlates of body appreciation. Body Image, 43, 193–210. https://doi.org/10.1016/j.bodyim.2022.04.004
Vikram, S., & Sutar, D. (2024). Self-esteem, body image and social media usage among the adolescents. International Journal of Indian Psychology. https://ijip.in/articles/self-esteem-body-image-and-social-media/
Wang, Y., Xu, Q., & Wang, L. (2022). Body appreciation and its psychological correlates among Chinese university students. Body Image, 40, 175–184. https://doi.org/10.1016/j.bodyim.2021.12.007
Zhang, C., Tang, L., & Liu, Z. (2023). How social media usage affects psychological and subjective well-being: Testing a moderated mediation model. BMC Psychology, 11, 286. https://link.springer.com/article/10.1186/s40359-023-01311-2
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Mary Joy Ruela, Edralin Calivo , Dave Monteverde, Jemima Micah Elizalde , Jasmine Rose Franco, Ramon George O. Atento, PhD (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors retain copyright of their articles but grant the International Journal of Health & Business Analytics (IJHBA) the right of first publication.